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Littlewoods Ireland
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Legacy has worked with Ireland’s leading online retailer, Littlewoods Ireland since 2016 to promote their sponsorship of Gaelic Games, which includes the All-Ireland Hurling Championship, the Littlewoods Ireland Camogie League and the Go Games.

After producing one of the stand-out PR launches in recent years to announce the sponsorship, Legacy the devised and activated the award winning #StyleOfPlay campaign which scooped best sponsorship of a major sporting event at the 2017 Irish Sponsorship awards.

The campaign has allowed Littlewoods Ireland to talk about style both on and off the pitch along with creating a number of grassroots initiatives which have enabled the brand to connect with the GAA audience.

The innovative campaign has included ambassador and influencer marketing, content creation and social media campaigns, media relations and partnerships along with events and match-day activations.

  • Published: 08/27/2017
  • Service: PR
  • Client: LittleWoods Ireland