Celtic Pure Irish Spring Water is a family owned business that has grown to become one of the leading water producers and distributors in Ireland. Legacy has provided communications and marketing support to the McEneaney family since 2013 and helped build the their excellent reputation as a trusted family brand. In 2018 Legacy helped Celtic Pure deliver their biggest marketing campaign to date, titled ‘Pure Moments’.
The McEneaney family values have been built on community and creating moments that matter; on recognising what is important in life, the beauty of nature, the support of family, the passion that makes life worth living. These are the brand values the ‘Pure Moments’ marketing campaign brought them to life in a creative and impactful campaign. In addition to the communications activities, a number of events and partnerships helped bring the brand to the consumer including the Ploughing Championships and the Official Water Partnerships with both the Irish Soccer Team and the Dublin City Marathon.