Artisan restaurant and catering group Gourmet Food Parlour worked with Legacy Communications to announce the opening of 2 brand new artisan food outlets – in Skerries and Galway and with that came the creation of over 100 jobs across the company in a 12-month period.
In order to create widespread national media coverage, we focused on joining the two announcements and “heroing” the story of the creation of jobs around the country over the coming 12 months for maximum impact.
We created a carefully targeted media campaign to drive the messaging of the two new restaurants and the incredible growth of this company. We also liaised with Minister for Jobs and Trade Pat Breen to invite him to join us at an official jobs announcement which took place in Gourmet Food Parlour. Coverage achieved from the launch had widespread reach by using the centrepiece of the jobs announcement as the driver. Coverage carried across both business, news and lifestyle included Irish Independent; Irish Examiner; Today FM; Joe.ie; Irish Star; 98fm; Q102; FM104; Connacht Tribune; Galway Bay FM; Evoke.ie; The taste.ie and many others.