Digital PR is telling your story through a creative story to boost brand awareness and drive traffic to your website. We are one of the only agencies in Ireland to deliver digital PR.
Digital PR is a digital marketing tactic that helps boost awareness of your brand and its online presence. The idea behind this is to create a compelling piece of content that provides real value to the target audience that is most important to your brand.
It combines creative content marketing, SEO, and PR. Because of the different disciplines involved, it is important to select a good digital marketing agency, like Legacy Communications.
It doesn’t have to (maybe shouldn’t) be about your product but something that your audience can really relate to. Of course the subject you cover will be relevant to your brand but it’s more important that you produce something meaningful for your target audience. While digital PR is very similar to traditional PR, digital campaigns are more targeted, give more meaningful measurements and allow you to gather audiences for remarketing campaigns.
Digital PR creates high-value assets that will have multiple uses for your brand.
The most important inputs are the idea and message you want to share with your audience.
Some of our selected work.
Darkness into Light With Pieta House
Lyre’s Launch with Legacy
Dublin is Easing Open